V.K. Fields & Co., a full-service public relations and copywriting agency, specializes in the following:
Public Relations: a comprehensive communication strategy to position clients in the marketplace, identify and communicate with key audiences, shape public opinion and advocate on behalf of organizations to influence thoughts, beliefs and actions. The development and distribution of Marketing Communication (MarCom) materials support the overall public relations campaign.
Media Relations: utilization of mass media tools for the purpose of communicating messages that reflect specific ideologies and platforms. These range from network and cable broadcasts to radio, Internet, print publications, editorial wire services, mobile media and social networking outlets. Building relationships with editors, publishers, reporters, bloggers, and on-air personalities allows us to pitch (present ideas) stories for targeted media coverage on clients’ behalf.
Copywriting: copywriting with a "w" in the middle means content creation where we develop the words on a page (ads, letters, press releases, speeches, websites, annual reports) – not intellectual property or patents; you can contact the U.S. Library of Congress for that.
Crisis Communications and Reputation Management: Bad things happen to good people, companies and organizations. Sometimes you can control it; sometimes you can’t. Sometimes it isn’t your fault; sometimes it is. Regardless, we can help manage the crisis; control the flow of information, communication and commentary; and protect the name, brand or reputation in jeopardy. It’s an art; and we’ve got it down to a science. Download our PDFs on Crisis Communications and Emergency Preparedness Planning to learn more.
Ghostwriting: You don’t really think best-selling authors write all those award-winning books themselves, do you? Here’s the truth. Often there is a team (behind the author, celebrity, personality) working together to present a certain image or tell a compelling story. We can help you do the same. Shhhh… we won’t tell.